Marketing

Marketing Support

Fatburger Canada provides innovative and engaging marketing support for all stores, both regionally and market-specific, with internal store programs, media buying, product features and Limited Time Offer’s, as well as value conscious promotions. We advertise on mainstream media including TV, radio and print. In addition we maintain a strong presence on social media. Our message is consistent with the Fatburger brand with a focus on high quality, more variety & better value as well as a sense of humour.

Features And Promotions

Our marketing team creates quarterly and yearly strategic plans for each market. These plans include food feature limited time offers (LTO’s) that are researched to catch food trends and lead the burger tier in new flavour profiles. Typically, four or five LTO’s are run per year. Eye-catching graphics with mouth-watering food photography are produced for in-store placement that encourage guests to take part in the feature. These offers provide excitement for the returning guest, as well as capture new guests with trendy new tastes. Staff love the change in atmosphere and wear their themed uniform T’s with pride!

Our Operations team provides exceptional training guides for these features to ensure Fatburger Canada’s ongoing commitment to quality. Stores are encouraged to take part in seasonal holidays, supported with weekend or week-long offers (Valentine’s Day, Father’s Day, Canada Day, Halloween and Christmas, to name a few) and in store decorating contests.

 

Trends and Research

Fatburger Canada’s marketing team does ongoing research and development in menu management and competitive analysis. Focus groups and surveys from our customer base are combined with in-depth forecasting to keep our features and menu selection current and on trend with the market and economy.

Media and Advertising

Media and advertising strategies promote LTO’s (Limited Time Offers) in addition to strategic price point features and brand messaging including new store opening announcements. Traditional radio and print, along with on-line social media components and street-savvy guerilla marketing campaigns round out a comprehensive approach to Fatburger media.

Media Plans include:

• Print
• Radio
• Television
• Facebook/Twitter social media
• Bus backs and local transit advertising
• Store exterior and interior brand messaging
• The marketing team conducts ongoing surveys and market-research across the chain, constantly listening to our guests and our team members for feedback and ideas. New strategies and sales-building concepts are discussed weekly and applied to stores as needed.

Fatburger Canada Marketing is consistently brand-driven, taking new strategies and traditional media to new levels, executing great new food ideas and design-forward graphics in market-wide and store specific programs.

Local Store Marketing

At Fatburger, we pride ourselves on our significant commitment to providing support to the local communities and assistance to charitable organizations.We contribute with sponsorship advertisements, gift packages and giveaways.

As part of a fun and energetic culture, our restaurants celebrate holidays, milestones and accomplishments, such as: Grand Openings, Birthdays, Anniversaries, Outstanding Guest Services, etc.

Event Marketing

Fatburger is involved with community events; we do live radio feed and other on-site promotions to create brand awareness at our locations. Our guerilla marketing approach includes: hiring Street Team Brand Ambassadors and exposing them to the local community during events to generate the Fatburger buzz and awareness, participation in street-level events (local parades, etc), and volunteering at charity events.